An advantageous promotion tool for businesses that can bring a steady stream of leads, sales, and profits to many projects is targeted advertising. One of the keys to the high results from advertising is the right ad. In the current article, we will show how to correctly create advertisements to attract the attention of customers to your business project. 

How to attract the audience’s attention?

Before you take any advertising actions, check that your profile is well-prepared: you have a strong positioning in your profile description, post useful content that meets the needs of your target audience, regularly buy real Instagram followers, communicate with your audience, etc. This is a necessary step that will increase the retention of the cold audience and times enhance the conversion rate of advertising campaigns. 

For most people advertising causes rejection, so it is automatically swiped over without even looking at its essence. At the initial stage, your task is to break through this banner blindness and attract the user to your advertisement so that he pays attention to it and sees what you offer.

Attention is best attracted by dynamics, with video. You can make a personal invitation to your profile or it can be a dynamic presentation of your project or product. It is effective to add subtitles to the video because people watch the Instagram feed without sound.  To shoot a high-quality video, you will need an iPhone, a quality microphone, and good light.

People do not always have the opportunity to shoot video, so when using images, make sure they are bright, high-quality, and contrasting. On the image add a headline that should not exceed 30 percent of the total image, otherwise, social network algorithms will lower the coverage and advertising will cost more. 

How to format the text part of the ad?

To keep your target audience’s attention, you should form your ad based on their key pains or desires. The text should always end with a call to action: subscribe, follow the link, download the lead magnet, etc.

The most important part of any advertisement is the headline. This is the element of advertising that catches people’s eye and if you do not use it you lose a lot of traffic.  

To ensure that your texts, both in posts on Instagram and in advertising, are fully read, be sure to mark up paragraphs and do subheadings. Thus, you increase the readability of your text and the effectiveness of advertising.

Use emoji. Smileys contrast very strongly in the text because they are colored and are used to focus on certain points in the advertising text. It is important to use 1 smiley per paragraph and try in any case not to go beyond 5 smileys per text.

Use active links. When you write your profile through “@”, it starts to be highlighted in the text with an active link, as a result, you increase the number of touches and a person can go directly from the text to your profile.

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