Households are cutting back on subscriptions to TV streaming services as the cost of living crisis hits
BARB has released data from its Establishment Survey for the second quarter of the year showing a decline in the number of UK households with access to a subscription video-on-demand (SVOD) service.
19.19 million UK homes (67% of households) had access to an service, a decrease of 382k, or almost 2%, from the first quarter of the year
Netflix, Amazon Prime Video and NOW all saw quarterly drops in the number of UK homes with access to their services:
Disney+ and Apple TV+ bucked the trend with small quarterly gains:
Justin Sampson, BARB’s Chief Executive, said:
“Our latest data confirm other sources which have reported declining subscription levels for SVOD services during the first half of 2022. We don’t ask households why they choose to add or drop subscriptions, although the sharp increase in energy prices in March/April must have been a catalyst for people to review all their monthly outgoings. The numbers we report today show SVOD services aren’t immune as households work hard to make ends meet.”
