Greggs has warned that warned subdued consumer confidence meant profit would be flat this year, despite a pick-up in sales in its Christmas quarter
The bakery chain reported underlying sales growth of 2.4% for last year, a decline from 5.5% in 2024 and 13.7% in 2023, and said consumers would continue to struggle this year.
The chain said that 207 new shops opened in the year, averaging four openings every week, with 50 relocations and 36 closures, resulting in 121 net new shop openings.
2,739 shops were trading as at 27 December 2025 and it expects to open around 120 net new shops in 2026
In bad news for its fans Greggs has put up the price of a sausage roll by 5p to £1.35 amid rising costs and has also added 10p to a latte, bringing it to £2.25
Roisin Currie, Chief Executive commented:
“We made good progress in 2025, in a challenging year where subdued consumer
confidence impacted the food-to-go market. Against this backdrop, I’m pleased that
Greggs outperformed the wider market and increased its market share of visits.
“We enter 2026 with a strong pipeline of new opportunities to make Greggs even more
convenient for customers. This is underpinned by the investments we have been making
in our supply chain capacity, which start to become operational this year. Our ongoing
focus on efficiency allows us to deliver exceptional value to customers who are managing
their budgets carefully.”
confidence impacted the food-to-go market. Against this backdrop, I’m pleased that
Greggs outperformed the wider market and increased its market share of visits.
“We enter 2026 with a strong pipeline of new opportunities to make Greggs even more
convenient for customers. This is underpinned by the investments we have been making
in our supply chain capacity, which start to become operational this year. Our ongoing
focus on efficiency allows us to deliver exceptional value to customers who are managing
their budgets carefully.”
