A frontline worker puts down her senior client who is shieldings food and is keeping safe during the coronavirus pandemic by wearing her PPE consisting of mask, gloves, apron making sure to keep a practical distance.

People across England will be encouraged to pursue a rewarding career in adult social care during the biggest period of change in a generation, following the launch of a new recruitment campaign today .

The ‘Made with Care’ recruitment campaign will run across, broadcast and social media for five months encouraging people with the values that embody carers to join a workforce dedicated to helping others and build a career that helps people live happy, healthy lives.

With almost half-a-million extra job opportunities in adult social care expected by 2035 and more than 105,000 vacancies needing to be filled the ‘Made with Care’ campaign aims to encourage people to apply for exciting and rewarding roles across the country.

Health and Social Care Secretary, Sajid Javid said:

Care workers have done a phenomenal job throughout the pandemic, in difficult circumstances, and I thank them for all they have done.

A career in social care is rewarding and inspiring. Over the next three years we are investing at least £500 million to support the training and development for carers.

We need more people who possess the core values this workforce embody so strongly – kindness, compassion and resilience – to look after our friends and family with dignity and respect.

The TV advert shows real care workers making a difference in people’s lives, inspiring others to consider a career in care. It will premiere on 3 November and run until 21 November on ITV, Sky and Channel 4.


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