Global, the Media and Entertainment group, and the multi-award-winning sports media group founded by Gary Neville, The Overlap, have today announced a strategic partnership to support The Overlap’s ambition to build a multi-format sports media network.
The Overlap has become one of the world’s most popular football and sports destinations since launching in 2021, with more than 38 million monthly views on YouTube, and it recently announced it had achieved 2.2 billion views across all platforms in 2025. The Overlap spans sports including football, rugby and cricket and is home to fan debates, exclusive interviews, and the smash-hit series Stick to Football. The long-form conversations with the biggest names in football, politics, business and world sport have set a new benchmark for authenticity, insight and storytelling.
The announcement will see the beginning of a partnership to build out a media network spanning multiple brands and channels across sports verticals, led by football. The company will be co-chaired by Gary Neville and Global Group CEO Simon Pitts, with Scott Melvin as lead Executive Director.
Global will use its platforms, relationships and unrivalled marketing power to support the growth of The Overlap, from hosting and distribution to data-driven insights and industry-leading ad sales, through Global’s digital advertising exchange (DAX).
The news follows the launch of Global Studios, Global’s new powerhouse for content creators. Global Studios is designed as the ultimate one-stop shop for audio-visual storytelling, offering best-in-class production facilities, seamless multi-platform distribution, and the marketing muscle of Global’s radio, digital and outdoor network, putting creators and advertisers at the heart of the fast-growing, video-first podcast world.
