Gemma Atkinson has launched Cash for Kids’ ‘Superhero Day’ on Hits Radio this week, pledging her support to this year’s fancy-dress fundraiser, despite her growing bump. Gemma has taken to Instagram to ask her million followers for help in choosing which superhero alias to take on this year.

 The national campaign will run across Greater Manchester and all 21 Cash for Kids locations and supporters are asked to dress up, fundraise and donate what they can on Friday 10 May in aid of the annual event.

Gemma has been known to get into the spirit of the cause in previous years, joining celebrity friends to take on superhero aliases, including Bat-woman and Marvel’s Harley Quinn. This year, the mum-to-be has announced that she will support the campaign once again.

Superhero Day is one of the biggest dates on the fundraising calendar and this year Cash for Kids has teamed up with CLIC Sargent, with all funds raised going towards supporting children fighting cancer.

The children’s charity is inviting people to sign up their school, college, university, business or place of work for a day of challenges and fundraising. The annual day offers a chance for people to reveal the superhero in them and to make a real difference to children who need a helping hand.

Fundraisers are encouraged to be as wacky as they like when it comes to raising money: from locking up the boss, holding a super quiz, a onesie day or going all out and holding a superhero dress up day in the workplace or at school. Hosting a challenge is encouraged in order to get sponsors from family, work colleagues and friends.

Gemma Atkinson, radio presenter and Cash for Kids ambassador, said: “I’m so excited for Superhero Day this year-I just need to work out my costume! Cash for Kids do such amazing work and by supporting CLIC Sargent this year they’ll be helping so many families with children fighting cancer. Please get involved if you can-together we can make a big difference.”

Those involved are encouraged to hashtag #SuperheroDay across social their media channels and share their efforts with Gemma and the team.

Stef Underhill, Senior Fundraising Engagement Manager at CLIC Sargent said: “It’s fantastic to be teaming up with Hits Radio Cash for Kids for this year’s Superhero Day. Huge thanks to each and every superhero that has already signed up, the money raised will help us be there for more children and young people and their families when the doctor says ‘it’s cancer’.”

 To donate, text HITSTEN to 70808 to make a £10 donation (texts are charged at standard rate and 100% of the donation will go to Cash for Kids). For more information visit

For further details, including information on how to get involved or how to donate, please visit


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