Increasing your organic traffic to your website is great, but that’s only half the battle.
Because having a bunch of people on your site doesn’t matter if they don’t stay.
That’s where conversion rate comes in.
Conversion rate is the number of people who take meaningful action on a website, from clicking a link, engaging with content, leaving contact information, etc.
This matters because someone who interacts with your website is much more likely to become customers than someone who stays on your website for 1.69 seconds then leaves.
Increasing your conversion rate is no small task. It’s probably been hard enough to build a functioning website.
That is why it may be worth considering hiring an outside agency to help with your conversion rate.
They will have employees with professional experience optimizing websites to increase conversion rate and can make your website more effective, and do it more efficiently than if you tried to do it yourself.
Here are some ways they might be able to help your business.
Design A Better And Faster Website
Nothing sends people away from your website than one that looks like it was designed 15 years ago.
You also don’t want your website to be too cluttered and complicated either.
This isn’t always easy to pull off, but a conversion rate agency can help you build and design a website that is simple, appealing and professional.
They will also help speed up your loading times because no one likes waiting forever for your website to pop up.
Engaging Content
Having engaging content is key to incentivizing people to stay on your site.
If you have content that offers people information, advice, guides and/or entertainment, then people will naturally want to consume it and spend time with your webpage on their screen.
This will help people see value in you, your company and your product or service, making them more likely to become customers.
An outsourced conversion rate agency will know how to create content that will increase your conversion rate. This content can come in the form of:
- Blogs
- Articles
- Videos
- Newsletters
- E-books
- Whitepages
- Podcasts
Call To Actions
Call to actions (CTA) are typically a link in your content that sends a user to a landing page.
This CTA usually sounds like, “For more information, click here!” or “to sign up, go to our website.”
After arriving at a landing page, a user will then leave their contact information in exchange for something, like a newsletter, an exclusive offer, a discount, a free trial, or something else of value.
By doing this, it is opening the door for you to contact them and it shows that they are interested in what you have to offer.
A professional conversion rate agency will be able to help you embed your CTAs and create landing pages in just the right way to encourage people to click on them and leave their information.
Conversion Rate Is About People, Not Numbers
Getting more people to interact with your site isn’t just about using stats and analytics.
Those are important, but conversion rate is really about understanding people and how they think and act.
So make sure that this is the approach your conversion rate agency takes.
An example of a company that does this is Pearl Lemon Convert.
They take the time to understand your target audience, customer base and website visitors and will help you craft a strategy that best fits them and your company.
Because in the end, it is people on your website, not numbers.
