Easyjet Holidays has launched free holiday places for grans and grandpas, a unique twist on the traditional ‘Kids Go Free’, after new research reveals 51% of families have never holidayed with their grandparents abroad.
The first-of-its-kind ‘Grans Go Free’ offer will allow seniors to travel free of charge on family bookings to several European destinations, including Spain, Greece and Italy, allowing families to spend more quality time together for less.
The offer has been launched during the final week of the easyJet Holidays Big Orange Sale, in which customers can get up to £400 off until Monday.
In the poll of 2,000 British adults, over half of those surveyed (56%) say they regret not spending more time with grandparents and 54% say they are hoping to bring them on upcoming holidays.
The new offer from easyJet Holidays aims to encourage the nation to take a ‘3G’ holiday – the term for getaways with three generations or more, after seeing a rise in this trend. One grandparent on the trip will travel free of charge.
59% of those surveyed say they want to spend more time with the older generations in their family, with 57% expressing a desire to make memories with grandparents on a holiday.
77% agree that the bond between grandparents and grandchildren is one of the most special relationships within a family – yet 27% of Brits confess to speaking to their grandparents less than once a week.
Matt Callaghan, Chief Operating Officer at easyJet Holidays said:
“We’re proud to offer thousands of free kids places, but we feel it’s time to recognise the Grandparents. This research shows how important grandparent and grandchild relationships are and how much can be learned from making time for them. We’ve launched our ‘Grans Go Free’ offer to tighten these important family relationships and allow travellers to get even better value, in addition to our Big Orange Sale.”
“More families are choosing to holiday with grandparents, recognising the joy of a getaway is amplified when shared across generations. They are able to create new family memories which each generation will cherish – and for some of the parents, they might even have a free babysitter on hand too.”
