A campaign, organised by Royal Society for Public Health (RSPH) and sponsored by Silentnight, is asking people to give up or cut back use of their personal social media accounts, such as Facebook, Twitter and Instagram during September with the intention that the experience will have a positive impact on mental health and wellbeing.

Participants can choose to go completely Cold Turkey, or just stop using social media at selected times, such as in the bedroom or at social events, while other phone use such as instant messaging is still allowed.

Shirley Cramer CBE, Chief Executive of RSPH, said: “When used in the right way, social media can have a lot of real positives for mental health and wellbeing, including improving social connectivity and providing a source of emotional support. We want to harness and promote those positives, so Scroll Free September certainly isn’t about quitting social media for good.

“Scroll Free September is about taking a break and taking notice of the aspects that may be having a more negative impact on your wellbeing – of which we know there are many – and using that knowledge to establish a healthier, more balanced relationship with social media in the future. Whether it’s scrolling before bed stopping you sleeping, following aspirational and unattainable accounts denting your self-esteem, or the ever-presence of phones getting in the way of your face-to-face interactions with friends and family, Scroll Free September gives us all the opportunity to identify those negative elements and cut them out for good.”

Endorsing the campaign, Jonathan Ashworth MP, Labour’s Shadow Health and Social Care Secretary, said: “Having just completed my own ‘digital detox’ for August I wholeheartedly endorse RSPH’s ‘Scroll Free September’ campaign. My scroll free August wasn’t easy but I certainly feel I benefited from taking a break.

“RSPH’s significant research has confirmed that many young people believe their anxiety, body-image concerns and sleeping difficulties are worsened by considerable social media use. We can no longer ignore the impact excessive social media use and addiction is having on the mental health and wellbeing of so many in our communities. I congratulate RSPH for launching this campaign which I know will influence all those who, like me, are determined to improve the health and wellbeing of every child.”

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