St John Ambulance has revealed today that eighty three per cent of parents in Greater Manchester wouldn’t know the correct technique for saving their baby from choking despite it being a major fear and that almost forty per cent have witnessed it.
Now, responding to these concerns, the nation’s leading first aid charity has launched its new campaign, which includes a star-studded animated advert that teaches everyone what to do if a baby starts to choke.
The film features the voices of David Walliams, David Mitchell, Johnny Vegas, and Sir John Hurt, who play several choking hazards who are fed up with babies choking on them.
The advert will be shown on television over the next three months and St John Ambulance is asking people to share the film online widely with their friends and family so that as many people as possible can learn to save a life.
Graham Ellis, Regional Training & Community Projects Manager for St John Ambulance said: ‘Knowing what to do in an emergency can be the difference between life and death, especially with something like choking. We all know how time pressed parents are so this film makes it as easy as possible to learn first aid – in less than 40 seconds we can all know a skill that could save a life. We hope people watch and share the video with their friends and family so more people have the confidence to act in an emergency.’
In addition to the film, St John Ambulance has released new resources on its website to teach people life saving first aid skills.
To watch the film and first aid advice visit www.sja.org.uk/TheChokeables
