16 January 2023 might be considered the ‘bluest’ day of the year, but this Blue Monday has had a glow up thanks to a fleet of new sunlight-inspired light emitting billboards, popping up for one day only across Manchester as darkness falls.
Inspired by S.A.D lamps, the glowing digital billboards are emitting lux to a level that can help boost serotonin. The rippling golden billboards will invite passers-by to enjoy a moment of ‘sunshine’ by standing in front of the light between 4-8pm, for a free and welcome dose of lux that can help boost serotonin.
Created by Saatchi & Saatchi in partnership with leading nutritional supplement brand Solgar, the S.A.D screens use Ocean Outdoor technology to bring the mood-boosting billboards to Deansgate, Exchange Square Market Street East, Piccadilly Gardens and Printworks. They’ll also be also popping up in London and Birmingham.
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Also read: Could you beat the Blue Monday Blues (or any blues) with a lunchtime walk?
