MediaCom Manchester has reported the biggest revenue year in in its history delivered through £130M worth of new business in the past 18 months as well as continued growth from its existing direct-to-consumer dot com clients, who include We Buy Any Car, TopCashback, Hillarys and Tombola.
The creative media agency specialising in digital has also attributed its success to continued innovation in its services. Earlier this year saw the launch of MediaCom UK’s new first-of-its-kind UK Google Practice, which is headquartered at MediaCom Manchester’s offices in Spinningfields, and led by the Manchester-based team.
It also established its Creative Systems division and continued its successful collaborative approach with other businesses within the MediaCom North Group, digital product studio Code Computerlove and creative agency Cheetham Bell, which enables the agency-businesses to ‘make change’ across the full customer journey from acquisition to onsite optimisation.
To support its growth, more than 128 new appointments were made across the group during the past 12 months, with 61 of these within MediaCom Manchester and almost 30 within the Google Practice. As well as making new hires, there have been more than 100 internal promotions within the group. Its headcount now stands as more than 400 as it enters the New Year.
Paul Cooper, MediaCom North Group COO, said:
“While we can attribute our achievement to the continued expansion of our expertise and capabilities, the exponential shift to dot com commerce in the past 18 months has also been significant to us.
“With the breadth of our digital services and unified approach to media, technology and creativity we have been able to respond to the demands of brands that needed to adapt with speed and agility, not only with data-driven media planning and creativity, but with best practice throughout the onsite customer journey.
“Our new Creative Systems division brings together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for clients; while the Systems Intelligence division houses all of the group’s data, effectiveness, insight and technology specialists.
“Business performance through platform development and experimentation delivered through Code further adds to our ability to help clients see the bigger picture, a core ethos that flows through our culture.”
Cooper continued: “It’s testament to the resilience of the North West economy, coupled with the amazing talent pool we have in Manchester, that has been core to our success and growth. We have long been a digital first agency and that coupled with our expertise building D2C and dot.com businesses means we have been perfectly placed to grow through the huge consumer shift to digital we have seen in the last 18 months.”
