Bespoke Hotels has been appointed to oversee management of Manchester’s Townhouse Hotel.
Set beside the city’s renowned Portland Street, the 85-bedroom property, itself a former cotton warehouse with a history dating back to the Industrial Revolution, has been acquired this month by Fragrance Group Ltd.
Set to feature within Bespoke Hotels’ portfolio alongside the award-winning Hotel Gotham, itself just a stone’s throw away in Central Manchester, The Townhouse Hotel forms part of a significantly expansion into the UK market by the Singaporean Fragrance Group. Purchased alongside a number of properties across the country, including The Palace Hotel in Torquay and Blackpool’s Imperial Hotel, the Townhouse is seen as a central pillar of their strategy, particularly given Manchester’s robust trading performance in recent years.
“We are extremely pleased to have reached an agreement to take The Townhouse under our wing”, commented Haydn Fentum, CEO of Bespoke Hotels. “Following on the heels of Hotel Gotham’s notable success, we have long been investigating means to further our commitment to Manchester and increase our presence within the city, with a historic property such as this providing the ideal vehicle through which to do so.”
“Bespoke Hotels have a proven track record across both Manchester and the wider UK market”, added James Koh, Founder, Chairman and CEO of Fragrance Group Ltd. “The city forms a cornerstone of our UK investment strategy, and the Townhouse is a property that we view as having tremendous potential within this. We are excited to be investing in Manchester at a time when it is rapidly establishing itself as one of the foremost destinations in Europe, both commercially and in the eyes of tourists.”