Altrincham Town Centre has been selected among Twenty-one finalists across seven competitions to cbattle it out in the public vote to be crowned Britain’s best high street.

Winners in each category, Altrincham features in the town centre category, will get a share of a prize pot worth £80,000, which includes expert training and tailor-made tips from Google’s training taskforce for one hundred of their shops, bars and restaurants.

High Streets Minister Marcus Jones said:

“We had a record amount of high-quality entries to this year’s competition – testament to the pride local people have and brilliant work being done to boost Britain’s high streets.

The local high street is the life and soul of many towns, villages and cities across the country and these awards are a great opportunity to not only celebrate those that are the best of the best, but also to help others learn their valuable tips for success.

If you cherish the hard work going on in your local high street, then show your support and get voting.”

The town will be up against Rotherham and Tamworth.

The first Great British High Street competition last year saw 135 communities battle it out to be crowned the nation’s best. Belper in Derbyshire emerged as the overall winner. Belper found that winning not only boosted town pride, but also had a tangible economic impact with retailers reporting increased footfall.

Alongside the public’s votes shortlisted towns will also be inspected by the Future High Streets Forum judging panel – made up of industry leaders from across retail, property and business.

Simon Roberts, Executive Vice President of Walgreens Boots Alliance and President of Boots, and Future High Streets Forum Co-Chairman said:

“This year’s competition has once again showcased the innovation that’s going on in high streets to make them the ‘go to’ destination for all.

High streets are adapting to ensure they remain great places to shop, live and visit and I’m delighted that once again the Great British High Streets competition gives us the chance to celebrate and learn from the very best that can be achieved through committed and strong local partnership.”


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