Lovingly Artisan Bakery, has won the jackpot scooping the coveted title of Retailer of the Year at the Farm Shop & Deli Awards 2024, as well as the Baker of the Year and North England regional winner accolades.
Lovingly Artisan Bakery based in Kendal, Cumbria, and at Altrincham Market, Manchester, has beaten competition from across the UK and Northern Ireland to be named Retailer of the Year at the 2024 Farm Shop & Deli Retailer Awards, in partnership with The Grocer and championed by Fieldfare.
Following a comprehensive judging process, the acclaimed bakery also scooped Baker of the Year and the gong for North England regional winner at the Awards ceremony on Monday 29th April at the annual Farm Shop & Deli Show, NEC Birmingham.
The Awards saw 11 category winners, seven regional winners, Newcomer of the Year and Retailer of the Year revealed to an audience comprising fellow finalists as well as show visitors and exhibitors, all there to cheer on the proceedings.
The judges praised Lovingly Artisan Bakery highly, with comments including:
“Innovative business methods, knowledgeable and passionate staff, fantastic turnover. Strong brand identity on website, fabulous subscription boxes online and high following on Instagram. Love the bread truck concept. Great entry!”
“This excellent bakery has innovation with its new wood chip oven which has increased turnover, and, because of this, they have a good carbon footprint. I like their bread van. Mobile shop idea going to Farmers Markets. Lovely to see crusty loaves of bread on display in their shop.”
Catherine Connor from Lovingly Artisan Bakery remarked: ‘’We’re all totally blown away! We didn’t expect to win any awards, but to come away with three demonstrates just how exceptional every member of our team is. The annual Farm Shop & Deli Retailer Awards are one of the biggest in the food and drink industry and to come away with the overall title is absolutely amazing.’’
Adding: ‘’For us the customer journey is extremely important, you can have the best products in the world but if you don’t get the whole customer experience right from the start people will simply vote with their feet. Which is why every single member of the team works hard each and every day to ensure that all of our customers get the best possible experience when they shop with us, so that they can really enjoy the whole experience of buying healthy nourishing artisan sourdough bread for their family table.’’
