German-owned discounter Aldi has overtaken Morrisons to become Britain’s fourth-biggest supermarket group, helped by its popularity during the cost of living crisis, according to industry data published on Tuesday.
Market researcher Kantar said Aldi’s sales increased 18.7% over the 12 weeks to Sept. 4th, taking its UK grocery market share to 9.3% from 8.1% a year ago.
Morrisons’ sales fell 4.1%, with its share falling to 9.1% from 9.8%.
“Back at the start of the 2010s, Tesco, Sainsbury’s, Asda and Morrisons together accounted for over three quarters of the sector but that traditional big four is no more,” said Fraser McKevitt, Kantar’s head of retail and consumer insight.
Meanwhile their researcher said grocery inflation hit 12.4% in the same four weeks , adding £571 pounds to the average annual grocery bill.
It said products like milk, butter and dog food are jumping up especially quickly at 31%, 25% and 29% respectively.
