Around 2.5 million UK households missed payments in January, new Which? research suggests, as the consumer champion calls for businesses and government to do more to support those in financial distress.

According to the latest findings from Which?’s consumer insight tracker, an estimated 2.5 million households missed or defaulted on at least one mortgage, rent, loan, credit card or bill in January 2022.

This marks a significant increase on December 2021, when 1.7 million households were estimated to have defaulted on or missed a payment.

Missed payment rates were even higher among those on lower incomes. One in seven (14%) households in the sample with an income under £21,000 missed a payment in the last month. There were 210 people in the sample receiving universal credit and of these 28 per cent had missed a payment.

While the cost of living has been on the rise for months, this is the first time Which? has seen the current crisis affecting household finances in its consumer insight tracker – with clear signs that many people are having to adjust their household spending to stay afloat.

The majority of those surveyedsaid they had recently been affected by increased food prices, and over half had been affected by energy price rises. Just under a fifth reported a recent increase in their housing costs, and the same proportion reported an increase in the price they pay for broadband and mobile services.

Half of consumers said they had been putting the heating on less frequently due to energy price rises, and nearly as many (46%) had reduced their usage of lights or appliances around the home. Only a quarter reported not having taken any such measure in response to energy costs increasing.

Many people also said they have bought cheaper products, shopped around in different stores or bought extra items when on promotion. Some reported having to take more drastic measures. Of those who had experienced higher food prices, one in 10 of them said they had skipped meals, 9 per cent prioritised meals for other family members, and three per cent said they had used a food bank.

One respondent to Which?’s consumer insight tracker survey said: “Everything has gone up in price. Food, petrol and gas and electric have gone up so much but my wages haven’t. Last week was the first time I’ve ever had to use a food bank…how is it that I work but had to use a food bank? I’m scared to put the heating on as last month’s bill was double the amount [compared to a year ago].”

Another said: “Everything is going up. The energy prices will rise 50 per cent and that will mean I cannot put the heating on. Food prices rising means that I will have to eat less, miss meals or buy cheaper food.”

Prices are expected to rise further in the coming months, with the Bank of England predicting inflation will remain around 5 per cent before peaking at about 6 per cent in April 2022.

Those on the lowest incomes, single parents and retirees will be worst impacted. It is predicted that for those in the lowest 20 per cent of incomes – households with an average income of £14,600 per year – 30 per cent of their spending will be on just food, gas and electricity by April 2022. By comparison, for the 20 per cent with the highest incomes – an average of £81,000 per year – it is estimated that just 16 per cent of their spending will be on these essentials.

Single people with children are predicted to pay £924 more a year on food, gas and electricity in April 2022 than they were pre-pandemic in March 2020, while retirees face paying £930 more a year.

Which? is calling on the government, regulators and companies to work quickly to make sure they are ready to support customers in financial distress. The government must urgently clarify what support will be put in place for those struggling to pay rising energy bills. With the new price cap due to be announced on 7th February, it is not fair to leave millions of people hanging on for help until the Spring Statement in March.

The government also must ensure people can rely on robust consumer protections that will prevent them from being exploited, and regulators must intervene when businesses treat customers unfairly.

In the longer term, the government should take a more fundamental look at the underlying factors that are driving price rises across different sectors. They must work with regulators to build greater resilience more generally, including through much-needed reforms to the consumer and competition regimes.

Which? will continue to offer consumers practical advice on how to save money on their household bills. Next week, the consumer champion will start a new cost of living focus on the Which? Money podcast.

Adam French, Which? Consumer Rights Expert, said:

“Our research shows millions of households have missed or defaulted on payments this month alone. This is hugely concerning as it suggests the cost of living crisis is already starting to hit hard – especially for those on lower incomes.

“The government and businesses must urgently put measures in place to support those struggling to make ends meet. People should not be saddled with spiralling debts because of circumstances completely outside their control.”

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