Hundreds of music fans from local community groups across Manchester gathered at Co-op Live today for the chance to be part of the 2024 MTV EMAs.
Hosted at The Street at Co-op Live, MTV invited music fans from the Hideout Youth Zone, KYSO , Manchester Metropolitan University, 4CT, Royal North College of Music, Jet Black Dance Academy and Manchester Youth Zone community groups to take part in its MTV EMAs Superfan Sign-Up.
Performances from the biggest names in music require the biggest fans, and it’s safe to say that Manchester did not disappoint! Hundreds of enthusiastic fans came through the doors to sign-up to receive an on-camera ticket to music’s biggest global celebration, taking place on Sunday 10 November at Co-op Live.
Fans flocked to the venue for the event which kicked off with DJ set from Jamie Annie & Laura Dean and included the opportunity to grab a photo in front of a giant MTV EMA, as well as the once-in-a-lifetime chance to hold a genuine EMA Award, which will be in the hands of one of the world’s biggest stars on 10 November.
As EMA weekend approaches, MTV is dedicated to ensuring that as many Manchester fans as possible get to experience the thrill and excitement of the MTV EMAs. The unique opportunity also forms part of Co-op Live’s ongoing commitment to the local community.
The community groups were identified as part of MTV’s ongoing partnership with Manchester City Council and Co-Op Live.
“Bringing fans together from the local community is a core part of what makes the MTV EMAs so special, and Manchester has certainly delivered!” Said MTV EMA Executive Producer, Richard Godfrey, who was at the sign-up event. “The energy in the room today was fantastic and spirits were high – thank you to all who came along. We have no doubt that our superfans will bring an amazing energy to the MTV EMAs.”
“What an incredible experience this has been for all the young people involved and we’re really pleased to have been able to play a part in helping make it happen.” Added Councillor Bev Craig, Leader of Manchester City Council. “It’s clear that MTV along with Co-op Live both share our values around the importance of inclusion and – like ourselves – are determined to ensure as wide a pool of people in the city as possible, get the chance to be a part of MTV’s Manchester takeover and to benefit from it.”
Guy Dunstan, Senior Vice President and General Manager, Co-op Live said, “We are delighted to be working with MTV to offer young people from our local community a truly unique experience. Co-op Live is committed to giving back to the people of Greater Manchester, and there is no better representation of this than bringing our neighbors together with a celebrated event of international prestige.”
