Two of the Countries food retailer have announce cuts to prices this morning
Waitrose said it would this week lower the prices of a further 250 products by an average of 10%, while discounter Aldi said it was cutting the prices of 55 fruit and vegetable products by an average of 11%.
Charlotte Di Cello, Commercial Director for Waitrose, said: “Giving our customers good value for money is a priority and we continue to work hard to keep our prices low, whilst maintaining our quality and supporting our fantastic farmers.
“We’ll continue to deliver our market leading quality, using our outdoor-bred pork, responsibly sourced fish, higher-welfare chicken and LEAF marque-certified British fruit and veg. The only thing that’s changing is the price, so customers can enjoy great value with no compromise.
“As well as lowering the prices of hundreds of products, we’re also passing on additional savings to our customers when the prices we pay fall due to food inflation dropping. We’ve already lowered the prices of dairy products, household goods like toilet paper, and canned vegetables as a result of inflation falling on those items.”
