Trafford Centre has announced its groundbreaking collaboration with Zebedee Inclusive Talent Agency to discover the face of its upcoming fashion campaign.

In a first for the shopping centre industry, this initiative aims to celebrate individuality whilst promoting inclusivity and representation in the fashion industry.

The selected winners will receive a prestigious contract with Zebedee Talent and be one of the faces of Trafford Centre’s upcoming autumn fashion campaign.

The open casting call welcomes individuals with disabilities, visible differences, unique and alternative appearances, older models aged 35+, and those who are part of the LGBTQIA community.

It will take place at the Trafford Centre on Friday, 12th July, from 11am to 7pm on Lower Peel Avenue, just outside Superdrug.

Zoe Proctor, Director and Founder of Zebedee Talent said: “This event is designed to be accessible and inviting, providing a platform for everyone to shine. Whether you’re an aspiring model or someone who wants to make a statement about the beauty of diversity, we can’t wait to meet you at the Trafford Centre on 12th July!”

Simon Layton, Centre Director at Trafford Centre, added: “At Trafford Centre, we want to celebrate every individual and champion diversity, so this partnership with Zebedee Talent is a match made in heaven. I’m excited to see our upcoming fashion campaign come to life with a myriad of diverse, Northern talent

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