Two-fifths of Christmas jumpers are worn just once during the Christmas period and one in three of those under 35 will buy a new festive jumper each year – with 95% of garments made wholly or partly of plastic materials.
This year, while many brands
The festive garment will be borrowed, shared and passed around UK homes to raise awareness of the destructive impact of fast fashion and highlight the importance of re-use rather than contributing to the ever-increasing pile of Christmas jumpers.
The UK’s number one vegan and free-from chocolate brand worked with lifelong knitter Karen
With Christmas jumper day happening on Friday 10th
Jacqueline Tyrrell, Brand Manager of NOMO said, “This year we decided that the world did not need a new range of branded Christmas jumpers – there are plenty to go around as it is, without contributing to the fast fashion crisis. We are a vegan product that is Rainforest Alliance certified, free from palm oil and made in the UK – and we are constantly striving to improve our sustainability credentials.
Our NOMO Christmas jumper, which travels to different homes, helps highlight the importance of re-use. There are two clear benefits of buying from a charity shop ahead of Christmas jumper day: first, the money goes to a charity and second
Karen East knitter of NOMO’s masterpiece commented, “As a vegan and environmentalist I loved knitting this Christmas jumper for NOMO. I really enjoy a challenge and the intricate knitting pattern certainly made it one. Whilst being sustainable, recycled cotton is also warm and soft which helped the bright colours pop out beautifully.
I’ve been blown away by all the lovely requests from NOMO fans to knit more jumpers – but re-use is best and hopefully this travelling jumper might find its way to them over the coming years!”
Since launching in 2019, NOMO has become a staple of the confectionery industry and is currently worth £9 million
NOMO products are available to purchase from all major UK retailers and directly from its website.
You can sign up for Save the Children’s Christmas jumper day here.