Tonight is one for the history books, as Take That become the first band ever to play 50 shows at the AO Arena. The band’s huge ‘This Life On Tour’ is in the middle of a five-night run at the venue, and this evening there’s even more record breaking reason for celebration as they hit this milestone. With a relationship spanning 30 years, the band first delighted audiences here in 1995 during their Nobody Else tour.
‘This Life On Tour’ has garnered rave reviews up and down the country and sold over 700,000 tickets across 41 dates in 15 cities, making it the biggest-selling tour ticket sales for a UK artist this year. Plus the band broke their own record last month for the most number of shows performed at The O2 in London, with their tally now totalling 39.
Jen Mitchell, General Manager at AO Arena said,
“We’re delighted that we’ve been able to celebrate Take That’s 50th Show at the AO Arena, right here in the heart of the action. Not only do we enjoy having the band here, we love hosting their fans and making every moment memorable.”
AO Arena stepped in last week to take on six world-class shows; one from a Boogie Wit da Hoodie, and five hugely anticipated nights from Take That. The AO Arena team facilitated these shows around the 23,000 capacity venue’s own busy calendar of events, ensuring the tours remained in the city (including a predicted £100m of the total audience spend) and that over 100,000 fans could enjoy the music.
Sacha Lord, Night Time Economy Adviser for Greater Manchester said, “I’d like to thank AO Arena for stepping up and at the 11th hour to endure the mammoth task of working with ticket outlets to transfer tens of thousands of tickets. Not only will this ensure fans will get to see Take That, but the knock on effect in supporting local businesses like hotels, pubs, restaurants, taxis etc, will be huge, having avoided last minute cancellations.”
