Steel yourselves, rum lovers AND style seekers – two Greater Manchester icons have joined forces for a collaboration that’s as bold and bright as it is beautiful.
Dropping just in time for summer, Salford Rum’s award-winning golden spice has been given a fresh new tropical twist with bold juicy pineapple. The stylish limited-edition launch is encased in Salford Rum’s iconic and collectible ceramic bottle and adorned in the Selfridges legendary yellow. It celebrates Selfridges being the very first major retailer to stock Salford rum back in 2018.
The Salford Rum x Selfridges bottling will be available exclusively from the retailer from 11th June 2025 – but be quick; there’s just 250 bottles of this collector’s item. This is local craftsmanship meets luxury retail.
The limited-edition rum, crafted exclusively for Selfridges, lands at a sharp 40% abv, and is a vibrant twist on Salford Rum’s Original Spiced Rum infused with bold, juicy pineapple. It’s perfect for sipping neat as the sun goes down or in a variety of cocktails.
If your little yellow bag is lucky enough to contain this special bottle, the experts at Salford Rum are on hand to help with how to enjoy it. The rum’s head of distillery “Hendo” has created a cocktail with a stunning yellow hue designed to pay homage to the partnership.
Try theSpiced Pineapple Daquiri by taking 50ml Salford Spiced Pineapple Rum, 12.5ml Velvet Falernum, 25ml Lime Juice, 25ml Pineapple Juice and 12.5ml Sugar Syrup. Hard shake with cubes of ice and fine strain into a coupe glass. Garnish with 3 drops of Angostura Bitters, serve and enjoy.
With Vogue listing a menu of yellows as the colour to watch for SS25, and Greater Manchester’s long love affair with the colour, from the legendary Hacienda logo to the Bee Network buses and canary yellow trams, the collab is a must-have for the city’s cult-classic collectors.
Whether you’re shopping for a show-stopping gift or want to elevate your home bar, this is your golden opportunity.
Salford Rum x Selfridges Pineapple Spiced Rum 70cl (abv 40%) is £41.99. Run, don’t walk…
