The British Beer & Pub Association (BPPA) has revealed that it is expecting quietest Christmas on record this year for pubs, as they struggle to remain open over festive period due to punishing tier restrictions.
The BBPA has today revealed the figures behind what it expects to be the quietest Christmas on record for pubs, with 39 million fewer pints and 5 million fewer Christmas dinners enjoyed in pubs over the festive period from Christmas Eve to Boxing Day.
From Christmas Eve to Boxing Day, the trade association had forecast that just 2.6 million pints and 830,000 Christmas dinners would be served in Britain’s pubs, though last weekend’s announcement will likely dampen these figures further with mass cancellations now almost inevitable. On a normal Christmas, it would usually expect as many as 41 million pints and 6 million Christmas dinners to be served.
On Christmas Day alone, a key trading day for pubs, the BBPA says it estimates at best just 200,000 Christmas dinners and 630,000 pints will be served. Usually, it says, Christmas Day sales alone would exceed 1 million dinners and 10 million pints.
The trade association said the stark figures show what impact the Government’s tier restrictions are having on pubs, strangling their ability to trade as viable businesses and survive. The recent review of tiers made a bad situation even worse, with 85% of British pubs now closed or unable to trade viably due to tier two and three restrictions. The need for an enhanced package of support for Britain’s pubs and brewers is now greater than ever with months of uncertainty ahead.
It also said it highlighted how Christmas just will not be the same for many people this year as they won’t be visiting their local to celebrate it. As popular venues for Christmas parties and celebrations, pubs would usually be fully booked for the Christmas period with Christmas menus and festive beer selections already in place to give pub goers the Christmas experience you could only get at the local.
Emma McClarkin, Chief Executive of the British Beer & Pub Association, said:
“This Christmas will be the quietest year on record for our pubs. The current restrictions were devastating enough but now with the introduction of tier four and a tightening of the rules over Christmas, consumer confidence will be hit further, leading to cancellations and greater financial woes for pubs and brewers
“As the heart of the community year-round, but especially at Christmas time, it is such a shame our pubs will be so quiet or closed this Christmas. After such a difficult and challenging year, we all deserve to make the most of the Christmas break with the chance to safely enjoy a drink with family and friends at our local. Especially as our pubs need all the support they can get right now.
“The Government has to recognise the damage that has been done, and do more to secure the future of pubs. That means grant support for pubs like those in Wales, which are as much as four times higher than for pubs in England facing similar restrictions. Failure by the Government to do this would be failing communities across the country whose local is vital to their wellbeing.”
