Early in the new year, PRO:DIRECT Soccer, the globally recognised premium online retailer, will open PD:FC, its new global flagship Football Performance & Culture store – the first of its kind anywhere in the world.
Manchester has been selected due to its deep chemistry and heritage in football, music and fashion making it a natural destination to debut this exciting new concept.
Located in Manchester Arndale, the PD:FC store will set a new benchmark retail experience for the people of Manchester, uniquely showcasing how football innovation, performance and culture collide.
set to become a new hub for the Greater Manchester football community – uniting players, coaches, fans, culture-inspired creatives, and young talent in and around the game into one shared ecosystem.
PRO:DIRECT intends to put Manchester on its own global stage, showcasing the city’s passion and creativity to their 8 million+ Subscribers, fans and followers, giving the Manchester community the ability to tell its own story to the world.
Sam Baldock, Chief of Brand at PRO:DIRECT Sport, said: “Manchester is the beating heart of football culture – a city where the game’s history, passion, and future collide. Launching our new PD:FC concept here is about more than opening a store; it’s about creating a space that lives and breathes football and its culture. A place where players and fans can connect with the very best the sport has to offer. This is our home for the football inspired community in the Manchester area – from the streets to the stadiums – and we can’t wait to welcome everyone through the doors.”
Graeme Jones, Executive Director for Asset Management at Sovereign Centros from CBRE, said: “We’re excited to welcome PRO:DIRECT Sport to Manchester Arndale’s lineup, reinforcing our position as a top choice destination for e-commerce brands seeking to expand into physical retail. With Manchester’s reputation as the UK’s leading sporting city, Manchester Arndale is the perfect place for PRO:DIRECT Sport’s first physical store. Their arrival is testament to our consistent strong performance and ability to attract shoppers across Manchester and beyond.”
