Almost half (44%) of customers could physically turn away from the front doors of nearly 9,000 businesses including restaurants, fast food eateries, cafés and shops in the North West when food businesses in England are legally required to display their food hygiene ratings, according to research by commercial insurer NFU Mutual.
The NFU Mutual Food Hygiene Ratings Report, published today, assesses customer attitudes, public support for new legislation and its potential impact.
It reveals that 44% of people would turn away from even their favourite place to eat if a food hygiene rating of less than four out of five was on display.
According to the Food Standards Agency, 8,903 businesses in the North West have a rating of 3 or less, and therefore could be affected.
Commenting on the report, Darren Seward, Hospitality Sector Specialist at NFU Mutual, said: “Our report shows that when it comes to food safety customers have naturally high standards and that a ‘good’ score can no longer be seen as an aspiration but a minimum benchmark.”
More than 84% of businesses in the North West that serve or sell food have a food hygiene rating of 4 (good) or 5 (very good).
Darren continued: “It’s fantastic to see that 84% of food outlets in the North West have a rating of good or very good and the industry as a whole is taking real pride in food hygiene, but imminent compulsory displays are destined to be a game changer for those businesses struggling to reach the top grades. In advance of legislation changes all business owners should prioritise their food hygiene plans and processes, acting now to ensure that they have considered all hygiene and paperwork aspects rated by their local authority including cleanliness, structure and confidence in management, to ensure a continued rating of 4 or 5 for the day an inspector calls.”
Wales and Northern Ireland have already subscribed to mandatory display of food hygiene ratings schemes, with new legislation set to come into force in England by 20194, and a comparable Scottish scheme likely to follow suit4. Mandatory display means any outlet that serves or sells food must display its score in a prominent place such as the front door or window.
Running in Wales since 2013, a mandatory ratings display scheme has been hailed by its Deputy Health Minister as a big success story, helping to drive up industry standards – so much so that the number of businesses with the highest rating of 5, ‘very good’, has risen to 60.8% in November 2016 from 45% prior to the legislation coming into force.
The NFU Mutual report found that a law for compulsory display of rating stickers in England and Scotland has gained the support of consumers, with 88% in favour and 66% strongly so.