For those unfamiliar with the app, WhatsApp is arguably the most popular instant messaging app in the world. The service is reportedly used by over 1.5 billion users in more than 180 countries around the world.

So in terms of business, it has huge potential in regard to its reach. With that being said, it might not be that straightforward to use it for business purposes. For instance, the platform doesn’t enable advertisements, and it has an encrypted system for messaging – making targeting extremely limited.

With that being said, there are many benefits of using WhatsApp for business in the United Kingdom, and here are some useful tips for how to do so:

Respond within 24 hours

Sounds pretty obvious right? Well, in today’s day and age it’s even more important. Quick replies can often be the difference between a sale, or the loss of a client. There is also an added incentive to doing so with WhatsApp as well, since the replies that you send within a 24-hour period are free, whereas any messages sent over this period are charged.

Use different formats for messages

This is particularly useful in terms of speeding up the overall process of communicating with your clients. For instance, if you need your clients to read some important information or fill out a form, you can simply send it over to them via a PDF file.

Alternatively, you can send videos, photos, GIFs, voice recordings, or any other type of file that might be useful.

If you’re a less formal business (in regard to your business’s tone) the use of emoticons might also be a winner in terms of connecting with your clients.

Whatsapp chatbots

This is useful if you receive a lot of similar questions, and will ultimately save you a lot of time in the long run. The inclusion of a chatbot will also ensure that you always respond within a 24-hour period.

Whatsapp Groups

This could be useful if you have a group of clients that are involved in a feedback group, or if you have chosen a selection of clients that you wish to give a prize or special offer to. You can then communicate to them all in the same space, as opposed to having to do so individually – which could potentially take more time.

VoIP providers

If WhatsApp isn’t suitable for your business, or you require additional services to improve your overall customer service experience, service providers such as Freezvon may have the services you need.

For instance, you can purchase virtual phone numbers that enable you to make and receive free calls over the internet, together with other useful features, such as call forwarding to SIP apps – meaning that your business can become truly remote, and operate from anywhere in the world, as calls received to your office and work phone numbers will forwarded to a virtual number of your choose, via the SIP app.

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