The Manchester based The Hut Group posted strong sales in the final quarter of 2025

global e-commerce group operating through two leading consumer businesses: THG Beauty and THG Nutrition

It saw sales rising around 7% overall.

The e-commerce group reported H2 revenue increased 6.7% year-over-year 14% ahead of the top end of guidance

The Group delivered full year revenue growth of 2.3%, the first year of growth since 2021, and a pleasing recovery from the H1 revenue decline of 2.5%.

THG Beauty delivered its strongest Q4 growth performance since Q4 2021, well ahead of revenue guidance driven by Lookfantastic up 16.2% in the UK and Ireland.

Lookfantastic has partnered with Uber Eats, allowing London based customers access to same day delivery for a range of curated beauty and fragrance essentials

THG Nutrition delivered its fourth consecutive quarter of revenue growth up 12.2%

Matthew Moulding, CEO of THG, commented:

“We finished 2025 on a high with our best quarter of the year thanks to a strong November and December period. In THG Beauty, our strategy to focus on core categories and territories is delivering clear results, with Lookfantastic UK achieving exceptional growth. We continue to accelerate our digital leadership, prioritising high-margin prestige brands and enhancing personalisation by increased use of AI and virtual tools.

“THG Nutrition has delivered its fourth consecutive quarter of revenue growth, driven by the strength of the Myprotein brand and our successful offline global expansion strategy which has seen us exceed our distribution targets across retail and licencing.

“We enter the new year with strong trading momentum and a clear focus on continuing to deliver quality, value and newness for our customers.”

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