KBK, the nationwide healthy meal plan delivery service, has reported a 518% growth in the last 18 months as the demand for meal plans continues.
During the pandemic, many businesses felt the impact of restrictions and closures, but KBK has seen an upward trajectory in sales and new customers, with the ready-meal delivery services booming, as new customers report a sense of urgency to become healthier.
KBK has seen an increase of 518% in new customers in the last 18 months, with the growth being attributed to the convenience of the plans, along with health conscious people wanting a full and nutritionally balanced diet with the KBK plans being designed for customers to do a little less cooking and a little more living.
With KBK continuing to grow at an impressive rate, the business has since acquired Gymology, a Manchester based business with a similar concept to the KBK brand.
Having acquired the business in May 2020, KBK made the decision to merge the meal plan side of the Gymology business and has welcomed its customers onto KBK’s plans as a part of the business’s continued expansion.
James Anderson, Operations Director at KBK said of the growth: “The meal plan industry has seen a huge spike in demand since the start of the pandemic last March, with many looking to lead a healthier lifestyle or for those who were unable to visit a supermarket last spring/summer.
“KBK’s reported growth of 518% in just under 18 months is a sign of even more growth to come, with the sector continuing to thrive as we head into the summer months.
“The merging of Gymology and KBK has contributed to the fast pace growth of the brand as every day we obtain further new customers looking for healthy meal plans to work around their lifestyles.
“This year we expect to see even further growth of the brand, with more consumers than ever making meal plans a part of their everyday life.”
Katie Booth, the previous owner of Gymology said: “I sold to KBK because I knew they were aligned with my core beliefs and knew the transition would be seamless while I focused on other areas of my life.
“They’ve managed the customer experience for the last year through challenging times and it’s been great to see on the social channels how they’ve embraced further sustainable packaging options.”
Although the meal plans have been merged to be part of the KBK brand, the Gymology brand will now be focusing entirely on the fitness industry with the first Gymology boutique gym open at MediaCityUK, Manchester. The gym houses some of the best personal trainers that Manchester has to offer and has become a hub for fitness enthusiasts looking for unparalleled guidance and support in their training.
The KBK meal plans, which help consumers lead a healthier lifestyle, are bursting with flavour and keep dieters on track due to their quick and easy nature.
The meals contain ingredients known to help boost the immune system and are jam packed with fresh ingredients, increasing the nutritional benefit of each balanced meal with no unwanted sugars.
The popularity of KBK spiked during the pandemic with consumers being even more health conscious, with a particular focus on ingredients that help to boost the immune system.
The ingredients in each of KBK’s plans are sourced directly from farms and local markets, meaning there was no concern that ingredients wouldn’t be readily available to supply each customer.
The KBK Meal plans on offer include ‘Get Lean’, ‘Everyday’, ‘Build’, ‘Vegetarian’, ‘Plant Based’, ‘Juice Cleanse’ and ‘Soup Cleanse’ to cater to the needs of a broad range of consumers.
