Madrí Excepcional, the Mediterranean style lager, is bringing ‘El Alma de Madrid’ or the soul of Madrid to Manchester’s The Oast House on Sunday 30th April with an all-day celebration of Spanish and British culture.
Fusing the cultural energies of Madrid and Manchester via food, art and music, Madrí Excepcional will curate a free and exciting event for Mancunians during the upcoming bank holiday weekend.
Madrí Excepcional is a progressive take on traditional Spanish lager, and the event is part of The Oast House’s Manifest summer series. From the delicious food and drink to the electrifying music to the vibrant street art, the one-off event aims to bring the culture of Madrid, to the heart of Manchester.
Entry to the event is free, and all visitors need to do is turn up.
With the best of the UK meeting with top Spanish talent, chart-topping British rapper, Ramz, will headline the event and perform a live set alongside Spanish singer, Fusa Nocta from 5pm. The X-factor alumni will make her Manchester debut with a dynamic set blending their two distinct styles to create the perfect soundtrack for the bank holiday weekend.
Visitors will be treated to a host of performances from 1pm in the afternoon, including local artists and all compered by local personality Kya Buller.
Mancunians will also be able to taste the unique cultural combination of Madrid and Manchester, with a range of Madrí Excepcional-inspired dishes available at The Oast House including a Chorizo Pork Burger, Bravas Fries and Caramel Churros.The exclusive menu will be available the following week, until stocks last, so even those who can’t make the event can still enjoy a taste of Spain when they visit The Oast House.
Street art is an integral piece of both Madrid and Manchester’s identity, so in the lead up to the event, stunning murals will be unveiled from one of Madrid’s best street artists, Sokram, and leading Mancunian artist, Qubek as part of Madrí Excepcional’s wider Manchester city takeover.
Each artist will bring to life the soul of their city, depicting the art, food and sounds found on the streets of their respective hometowns. The public can see the murals from 27th April on Thomas Street in the Northern Quarter. As the sun goes down, event-goers will be treated to an innovative and captivating projection mapping display, featuring both the murals, which will bring to life stories behind the artworks.
The striking new murals and Madrí Excepcional x The Oast House form part of the beer brand’s wider takeover of Manchester, which also includes a ‘Door Roja’ (red door) which will be popping up in Exchange Square, alongside Madrí Excepcional branding appearing on the streets in the weeks leading up to the May Bank Holiday weekend. To learn more, people can find one of the Madrí Excepcional QR codes scattered across the city and scan it to experience ‘El Alma de Madrid’.
“Madrí Excepcional was born through a collaboration with Molson Coors and La Sagra brewery, combining our brewing experience” says Sophie Mitchell, Senior Brand Manager at Madrí Excepcional. “We’re excited to bring this collaborative spirit to Manchester this month as we create a fusion of cultures at Madrí Excepcional X The Oast House, with an exceptional line up of musicians,artists and a limited-edition menu. We’re excited to showcase the very best of both cities, as we bring the soul of Madrid to Manchester.”
Singer, Fusa Nocta, adds “I am so proud to be bringing my culture and passion for music to Manchester with Madrí Excepcional and I’m excited to collaborate alongside inspiring musicians in the city to really blend our musical genres.”
Alex Hardcastle, Activations and Partnerships Manager at The Oast House says “We are delighted to be hosting this immersive culture clash with Madrí Excepcional, as part of our Manifest series of free events this summer. We love our city and everything about it, so fusing our roots in Manchester with the soul of Madrid is something really exciting for us, and we can’t think of a better way to spend a Bank Holiday Sunday!”
With free entry and no ticket required, Madrí Excepcional x The Oast House takes place on Sunday 30th April, 1pm-10pm at The Oast House, Spinningfields, Manchester M3 3AY.
