KOMI Group  – the Manchester headquartered social media, marketing, and licensing business – is expecting a 60% jump in demand for its press junket service this year as the film and entertainment sectors continue to recover from the massive impact of Covid.

Since its launch in 2019, the marketing team at KOMI has worked with some of the world’s leading movie studios and talent agencies to create bespoke and dedicated content, which is distributed exclusively across its in-house brands including It’s Gone Viral’s YouTube, Facebook, Twitter and TikTok pages.

It’s Gone Viral is KOMI’s flagship social media brand that has 20 million followers across all social platforms and combined monthly views of 450 million.

The team has worked on some of the biggest releases over the past few months including Spider-Man: No Way Home, which starred Tom Holland and Zendaya – the content achieved 3m views; Uncharted – over 1m views; and The Batman which again racked up over 1m views across social media platforms.

Other recent projects include Jungle Cruise with Dwayne ‘The Rock’ Johnson, Emily Blunt, and Jack Whitehall; No Time To Die; Clarkson’s Farm; Venom 2 with Tom Hardy and Andy Serkis, season three of Netflix’s Sex Education; and The Suicide Squad starring Margot Robbie and Idris Elba.

KOMI works with the studios and agencies to develop unique ways to promote each film based on its theme and stars which can include light-hearted Q&As or one of its popular original video series such as Who’s Most Likely, Agony Aunt (or Uncle!), or Fact Or Fiction.

A key to the team’s recent and growing success is its targeted and highly effective use of short and long form versions of content targeted at different platforms. Facebook, Twitter and TikTok showcase the key moments from each video whilst YouTube hosts the entire piece which ensures maximum benefit and engagement. The sole aim is to always create real standout, to drive viewer numbers, and to reach as many different audiences as possible.

Andrew Trotman, Managing Director at KOMI Group, said: “The film and entertainment industries have been battered over the past two years, so it has been great to play our part in promoting the best new movies and TV shows. The popularity for the press junket service has been phenomenal and that is only set to grow as more major releases are announced this year. Our focus will continue to be on creating and putting out the very best viral celebrity content for the maximum benefit of our clients and the enjoyment of our audiences.”

KOMI Group is a three-divisional business consisting of one of the UK’s largest digital publishing portfolios, a social first digital agency, and video content licensing hub. Its team of content creators, analysts and video producers have made and then distributed video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney.

Content is shared across its Facebook, YouTube, Twitter, TikTok, Instagram, Snapchat and LinkedIn accounts including the It’s Gone Viral page as well as Happiest, which focusses on bringing the most entertaining and inspiring real-life stories; and Ultimate which is a community based around home and lifestyle. On average the company delivers over one billion views across its portfolio of pages each month.

In September last year, ARK Media, KOMI’s licensing division, signed distribution partnerships with Reuters and AFLO that will give the business the opportunity to distribute its content to a broad network of leading international publishers and broadcasters for the first time.

In February, it acquired The Tradesman, which is a specialist, multi-platform, social brand. It is the second largest community for tradespeople in the world, boasting millions of views across all social channels, including one of the top five fastest growing UK TikTok pages in Feb 2022.

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