In this article, you can learn about how to make a successful website for your business.
Decide on a content management system (CMS)
First, you need to decide which content management system (CMS) you want to use for your new website. Some of the most popular CMSs are WordPress, Shopify (if you have a web shop), Joomla and Drupal. It is a good idea to read about the different systems and find out which systems suits your business and your needs best.
Many content management systems are free.
Consider investing in a website developer
Even though you can set up a website on your own, it is worth considering using a professional website developer. This way, your website will get a more professional and stylish look which is important to appear trustworthy in the eyes of your visitors. It can be crucial when it comes to convincing the visitors to choose your site over a competing website.
A professional agency can also make sure that your website follows the visual identity of your business, and that the website is user-friendly.
Make sure your website complies with the data protections laws
When you have a website, it will most likely collect personal data from your visitors in the form of e.g. cookies. Therefore, it is your responsibility as a website owner to make sure that the personal data is not misused, and you also have to collect a consent from the visitors prior to the information retrieval. The easiest way to do this, is to use a special plugin.
For example, if you collect WordPress cookies, you can use a WordPress plugin that automatically introduces your website visitors to a consent banner. This banner enables your visitors to opt in and out of which data you are allowed to collect from them. The plugin then blocks the cookies and tracking tools that the visitor has opted out of.
This part is important to avoid fines and to secure the privacy of you visitors.
Think about Search Engine Optimization (SEO)
Every website owner should consider the importance of Search Engine Optimization (SEO). Very briefly, SEO is about optimizing the website to make it interesting in the “eyes” of Google. This is important in order to rank on specific keywords/search terms when people search on Google. Therefore, you should make a list of keywords that describe the product(s)/service(s) you offer. Then you should make different pages for the most important keywords and make sure to use the keyword often on the specific page.
Another important thing is to make sure that your website is user-friendly, that your content is interesting, and that there are many so-called CTA-buttons (Call To Action). An example of a CTA-button is “Contact us”, which link into a page where visitors can find out how to contact you.
Finally, make sure that your different pages link back and forth between each other, using the keyword for the specific page as an anchor text on the link.
Consider using Google Ads
Whereas SEO is about the organic, free results on Google, Google Ads is about the paid searches. This means that you can pay to have your website shown at the top of Google, when people search for specific keywords related to your business.
Consider using a professional marketing agency to help you with e.g. SEO and Google Ads.
