Rudy’s Pizza Napoletanais launching a limited-edition run of stylish, motif t-shirts in partnership with Campari in celebration of Negroni Week 2024. Continuing their long-standing partnership with the popular Italian liqueur, the beloved neighbourhood pizzeria has dropped a collection of unique designs which are inspired by colour and nod to the brand’s Italian roots.
Keeping the Negroni Week celebrations going all month long, the brand is also offering an exclusive deal to all who purchase this limited-edition t-shirt: free pizza and a negroni throughout the month of September when the t-shirt is worn to any Rudy’s Pizza location nationwide.
The stylish new t-shirts depict an illustration, which capture a fun and playful twist on Italian mannerisms and feature the tongue-in-cheek statement, “Negroni Week is every week.” This captivating design will also be available to purchase as an A2 poster, alongside other vibrant illustrations exclusive to Rudy’s Pizza.
All items will be available to buy from 2nd September to 29th September — just in time for Negroni Month celebrations. Customers can purchase the collection in-store at all Rudy’s Pizza locations and online via their Instagram Shop at £35 per t-shirt and £7.50 for a poster.
Rudy’s Pizza is also expanding its negroni menu throughout the month, introducing mouth-watering zesty variations such as Sour Peach Spogliatoio, Grapefruit and Lemon alongside their traditional Negroni. These are available to purchase alongside Rudy’s delicious pizza options, which are made fresh daily by Rudy’s Pizza pizzaiolis using the finest ingredients including, authentic Caputo ‘00’ flour, San Marzano tomatoes grown on fields at the foot of Mount Vesuvius, and traditional Fior di Latte mozzarella.
Commenting on the merchandise release, Neal Bates of Rudy’s Pizza, said:
“These designs are truly unique and we can’t wait to see our customers wearing them whilst dining with us. We use three core ingredients to make our iconic Neapolitan pizza and likewise, the perfect negroni is made with a trio of ingredients, so we’re excited to continue partnering with Campari to bring delicious negronis, alongside top quality pizzas this Negroni Month. We’re expecting the merch to sell-out quickly, so get your hands on one before they’re gone!
