Consumers have cut their supermarket shopping due to the unseasonable weather, even as grocery price inflation fell for the 16th month in a row, figures released this morning show
Grocery inflation fell for a sixteenth month in a row in June
Market researcher Kantar said annual grocery price inflation was 2.1% in the four weeks to June 9, down from 2.4% in the previous four-week period.
Prices were falling in nearly one-third of the grocery categories it tracks, including toilet tissues, butter and milk. However, they were still rising in markets such as chilled fruit juices and chocolate confectionery.
The figures though showed that take-home grocery sales rose 1.0% in value terms over the four-week period on a year-on-year basis
It is the slowest increase since June 2022, which it said reflected poor weather and falling inflation.
“We’re not yet reaching for those typical summertime products and are making some purchases you wouldn’t expect in June,” said Fraser McKevitt, head of retail and consumer insight at Kantar.
