The Government has unveiled its new Great British Railways brand
The design features a red, white and blue colour scheme and sharp angles to create a striking and memorable design mirroring the Union Flag.
The GBR logo has also been revealed, featuring the iconic double arrow symbol in a nod to Britain’s proud railway heritage.
The bill, currently being debated in the Commons, will create Great British Railways, which will bring together 17 different organisations, cut through the frustrating bureaucracy and lack of accountability that continues to plague the railways and instead run Britain’s railways as a single organisation for the first time in decades.
The design will also feature on the GBRticketing app, which will be a one-stop shop for passengers to check train times and buy tickets at the best prices across the rail network without any booking fees. Disabled passengers will also be able to use the app to book Passenger Assist when buying tickets, creating a seamless experience.
Transport Secretary Heidi Alexander said:
The future of Britain’s railways begins today. I’m immensely proud to unveil the new look for Great British Railways as we deliver landmark legislation to nationalise our trains and reform the railway so it better serves passengers.
This isn’t just a paint job – it represents a new railway, casting off the frustrations of the past and focused entirely on delivering a proper public service for passengers.
With fares frozen, a bold new look and fundamental reforms becoming law, we are building a railway Britain can rely on and be proud of.
The brand will be on display at London Bridge station today, where there will be a special one-day exhibit including a GBR-branded Hornby model train, plus a demo of a GBR-branded train in the Train Sim World 6 game. Passengers at London Bridge and Birmingham New Street, Glasgow Central, Leeds City and Manchester Piccadilly will be able to see the new design on digital displays and posters across these stations this week.
