Live music marketplace GigPig announced a £1.3m seed investment round led by Haatch Ventures and Notion Capital.

The latest investment will be used to create thousands of new gigging opportunities in towns and cities across the UK, helping more pubs and bars boost their revenues with live music and give artists more ways to earn a good living gigging.

GigPig is also planning to launch new data-led products and services, as well as an app for artists. This includes market insights for venues, allowing operators to better understand the impact live music can have on sales and customer satisfaction. Its app will make it easier for artists to find and get booked for gigs.

Investors in the seed round include Chris Tottman of Notion Capital and Mark Bennett of Haatch. Angel investors and music industry experts Chris Meehan, Richard Flint, Wolfgang Alistat and Andrea Mihalovits are among a syndicate of individuals also backing the firm to drive forward its next phase of growth.

Michael Forster, CEO of GigPig, said:

“With the hospitality sector facing unprecedented challenges, we believe our mission to help every pub and bar maximise their potential with live music is more important than ever. Our platform has already helped hundreds of venues improve customer satisfaction, drive footfall and increase sales while giving thousands of artists an easier way to earn money gigging. We’re just getting started and the investment announced today will help bring the benefits of live music to more communities in towns and cities across the UK.”

Since launching in June 2022, GigPig has become the fastest growing live music marketplace in the UK and currently operates in more than 22 cities across the country.  

Over 600  bars, pubs and clubs have signed up, booking more than 31,000 gigs so far. This includes national chains such as BrewDog, Albert Schloss, Arc Inspirations, NQ64, Stack and East Coast Concepts.

While more than 6,000 artists are using the platform to get gigs, earning a collective £8m since the live music marketplace launched.


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