What is marketing?
Marketing is the act of promoting our business or something selling, including products or services which are valuable for people.
When we look at our history we find that marketing is done in very traditional ways, for example, billboards, television, radio commercials, and direct mail. These ways were costly in those days. While nowadays marketing ways are not expensive and also beneficial for the people they include:
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Search Engine Marketing
The most valuable way of marketing for online business is Email Marketing.
What is Email Marketing?
It is the type of digital marketing or direct way to connect with customers or clients in which we send emails to target personalities to promote our business, products, or services. There are many types of email marketing for example newsletters, Acquisition, Retention, and Promotional. The most common and effective email marketing is through newsletters.
When you decide to send emails to many clients you need email marketing platforms.
Email Marketing Software:
You can easily create well-designed emails that will snatch your subscriber’s attention and you will be able to see key metrics such as open rates and click-through rates. So you can estimate the effectiveness of your email marketing campaign. Email marketing software is a great way to reach out to your subscribers and keep track of their engagement.
When you need email marketing platforms you think of software with a free account. You can find many optional marketing services that allow you to send free newsletters. These services are different from the financial costs of monthly use or free account advantages.
If you are that person who is not able to payout over money then you are at the right place.
Comparison of marketing services:
It is not easy to compare all marketing services platforms or choose the best service because many platforms hide their limit conditions. However, the most effective way is the free account limit. Some platform packages are difficult to understand because comparing sending volumes can be difficult. Let’s compare a few:
Mailchimp:
When you use a free account they allow you to send 2000 contacts and 10,000 emails per month.
Sendinblue:
Its free plans are different from others. They allow sending 300 emails per day with no subscriber limit. It can cause problems If you have a large database of subscribers and you need to send a campaign to more than 300 of them, you will have to split the database into smaller groups and send your newsletter out slowly over the course of several days. This would mean that some contacts would receive the email only several days after the initial send date.
Mailrelay:
If you are looking for a free email marketing account that will allow you to send an email campaign without spending any money, Mailrelay is the only option available. It should be beneficial for you because of the free account package you can easily understand.
They allow you to send 80,000 emails per month and you can upload 20,000 contacts. You can choose this service because it is not just a sending limit but also has many other features which we understand.
Technical Support:
Generally, you don’t need support at any time but it will happen when you’re in a hurry, and can’t take the time to look for other solutions, Providing technical support is costly so many software do not include full technical support.
Mailchimp:
Mailchimp offers support to their free account users exclusively through email. You may need to wait for a bit before receiving a response to your inquiry. They do not provide technical support to all users, this feature is for premium-using customers.
Sendinblue:
They also support and have a team of professionals who are responsive and happy to help. They reserve phone support for when it’s truly needed, like for premium paid accounts.
Mailrelay:
Mailrelay offers several support options for free accounts, including:
- Ticket and email support
- Phone support
- Real-time chat with a human
Multiple User Access:
A multi-user can be used a system by more than one person at a time while running on a single machine. The system can handle requests from users by taking turns among connected users. This type of system is usually found on servers where many people need to be able to access the same information or files at the same time.
Mailchimp:
Having only one administrator for an account can be beneficial because it allows logged users to access all available features. If multiple people are managing the same account, they will login with the same username and password.
Sendinblue:
It does not allow multiple users access to free accounts. The premium accounts allow up to 3 administrators, and if you need more, you can pay for other users; the cost is 9 € per each additional user.
Mailrelay:
It allows users to create many profiles.
Dedicated IPs:
Email marketing services typically use shared IP addresses for both technical and financial reasons. Although a dedicated IP address is not required for sending newsletters, it’s always good to have the option of getting one for special situations.
Mailchimp:
It allows you to purchase dedicated IPs, which is a great way to keep your website’s traffic separate from other sites. This can improve your website’s security and performance.
Sendinblue:
It allows you to purchase dedicated IPs for your business account. This will give you increased control and flexibility when it comes to your web presence.
Mailrelay:
You can purchase dedicated IPs even if you are using a free account, which is really helpful if you need to access certain services that are only available to users with dedicated IPs.
Useful difference by Mailrelay:
- Automated RSS Feeds
- SMTP server
- Realtime segmentation
- Support chat available in the dashboard
- Dynamic Newsletter
