Market leader in the both the on/off trade drinks industry, Global Brands has announced it will be distributing Didsbury Gin from this week through its new agency, Inspirit.
Didsbury Gin is among six other carefully selected handcrafted products have been chosen by Inspirit to showcase the ‘Gin-aissance’ is still going strong. Last year British consumers bought 76 million bottles of gin worth £2.3 billion, with domestic sales expected to rise to 100 million bottles this year.
Inspirit will distribute Didsbury’s Original Citrus London Dry Gin and the hugely successful Raspberry & Elderflower Gin to the UK’s independent and major high street bar chains, hotel operators and late night venues, making it easier for consumers to get their hands on Didsbury Gin’s range of bright, vibrant and zesty gins, made using only natural ingredients.
This news follows a bumper 2019 for Didsbury Gin, where the brand championed by Dragon’s Den, Jenny Campbell, secured a string of impressive listings and its domestic sales surpassed the £1million mark.
Liam Manton, founder of Didsbury Gin, said: “We’re delighted to partner with Global Brands on their Inspirit venture. Their passion and belief in our brand is a testament to the hard work that our small team has been doing over the last 18 months, which in turn has established Didsbury Gin as one of the fastest growing gin brands.
“We’ve created a reputation for innovation in the flavoured gin space, using only natural ingredients on our flavour infusions and with the support of the Inspirit and wider Global Brands team we believe we can turn Didsbury Gin into a household name.”
The Inspirit team shares a wealth of experience from all areas of the food & beverage industry, led by commercial manager Tim Garratt. Inspirit has been developed to cater for consumer drinking culture, which has evolved significantly over the last 10 years. Drinkers are now more willing to spend on high quality products and mindful of what they are consuming, opting for superior ingredients, healthier options and trusted brand names. The proof is in the sales, with the average premium drinker spending £104.82 per month, compared to a £78.16 spend by a standard spirit drinker.
Julian Atkins from Inspirit said: “We’ve selected a range of British and European brands to offer the consumer a taste of flavours, each with a distinctive point of difference. Didsbury Gin reflects our ethos to cater for this new consumer who favours quality and the opportunity to try new things.”