Northern has thrown its weight behind Manchester’s post-pandemic tourism recovery activity, with a campaign designed to attract people into the city from across its network this February half term.
The train operator’s ‘Fun Days Out by Train’ campaign will first target residents of Blackpool, Poulton le Fylde and Preston, whose schools’ half-term break officially begins on Monday, 14 February.
A follow-up campaign will focus on Bradford, Buxton, Congleton, Leeds, Rochdale and Stoke-on-Trent, whose half-term begins the week later, on Monday, 21 February.
Reminding customers that under 16s travel for half price and under 5s go free, Northern is promoting Manchester’s top family visitor attractions, including the Science & Industry Museum and the National Football Museum, as well as the city’s best shops, bars and restaurants.
Commenting on the campaign, Northern’s regional director, Chris Jackson, said: “With the city’s visitor economy in ‘re-launch’ mode, we want to play our part in helping businesses back on their feet.
“This campaign is designed to catch the eye of our regular commuter passengers and encourage those looking for things to do with the children this half-term to hop on the train for a different reason.”
