CUPRA, one of Europe’s fastest growing car brands, is launching its 12th CUPRA City Garage this summer – right in the heart of Manchester. Opening in St Ann’s Square
The first CUPRA City Garage in the UK blends the brand’s Mediterranean roots with Manchester’s cultural and creative heritage. CUPRA City Garage Manchester will be a high-impact cultural destination designed for connection and creativity.
‘Manchester was the natural destination for the latest CUPRA City Garage. The desire to continually evolve and transform is something that we share with this great city, as well as its disruptive spirit! The CUPRA City Garage allows us to take CUPRA to the heart of the world’s most dynamic cities – and Manchester rightly takes its place on that list. We want the space to become a cultural hub within the city and an opportunity for the brand to contribute positively to its new surroundings’
said Marcus Gossen, Brand Director of CUPRA UK.
The CUPRA City Garage Manchester will provide an immersive programme of music, wellness, design and independent food and drink, all underpinned by CUPRA’s electrifying performance DNA.
At the heart of it all is CUPRA Counter Culture – a rolling series of cultural activations that evolve with the seasons, curated by Want Studios, the creative team behind leading Manchester concepts including Ramona, Firehouse + Diecast – which will all be hosted in a stunning experiential space that celebrates both innovation and identity – both CUPRA’s and Manchester’s.
