Whether you are a well established business or a start up it is essential to keep focused on making the most of your budget to benefit your business and reach potential new clients.
A great example of this is the progress made from physical mail outs and advertising with the costs involved in printing and materials to email campaigns which are more targeted along with banner ads and targeting social media users.
Here we take a look at some tips that will help you stand out from the competition.
A virtual office address to standout from the crowd
Having a virtual address gives you a central point for your company mail and gives you the opportunity to showcase your business as being based in the country’s capital London or a trendy area such as Shoreditch.
With more businesses working from home or less expensive locations finding a cheap virtual office in the UK is a great way to impress potential new clients.
The main benefits from a virtual address are:
Privacy – Enables you to keep your personal or cheaper office address out of the public domain.
Cost – Avoids the significant expense of renting in a prime location.
Credibility – Looks professional and impressive to potential clients and customers.
Rewarding loyalty
Looking after the customers you already have is a critical way to grow your business. The investment you make to grow through promotions and advertising can be the largest outlay you make. Why not look after the clients you already have rather than the expense of going out and replacing them.
We all want to feel appreciated and keeping in contact with existing clients is the best way to start and why not look into a scheme to reward loyalty, whether that be discounts or prizes whichever you feel suits your client base.
You will be surprised at the positive reaction from this as clients do like to feel appreciated.
A social media presence
For some people setting up social media presence can be a daunting task but the reality is that it is a great way to widen your reach to new clients and to also gauge existing clients views on what you currently offer.
You can start simply by setting up a company profile to help build a following. Posting pictures and videos can help spread the news of what you offer but you will need to be prompt on responding to and comments or questions asked which shows you are proactive as a business.
The reality is that a social media account is an economical way to generate leads and keeping contact with existing customers.
Outsourcing
Outsourcing is a great way to help you become more efficient and productive as a business. This can cover areas such as IT support and payroll and specialist outsourcing companies can be a great way to save time and money.
Network with other businesses
Building business partnerships enables you to take advantage of other companies in your field and build a mutually beneficial partnership.
For example if your business was a mindfulness business then collaborating with a Spa company would be a great fit for your clients and vice versa for the spa clients. Opening up a new client base for both of the businesses with a minimal financial outlay.
Final thoughts
This is just a selection of what can be done to grow your business with minimal financial commitment. Using the expertise of others enables you to concentrate on growing your business and shows it isn’t necessary for you to do everything yourself.
Having strong customer service is essential to succeeding and this doesn’t need to be expensive if you follow some of the tips we have discussed.
