Supermarket group Sainsbury’s on Thursday raised its full-year profit forecast as it reported strong trading in the Christmas quarter, benefiting from COVID-19 restrictions that kept people eating and drinking at home.
Their results saw Christmas like-for-like sales up 9.3 per cent, third quarter like-for-like sales up 8.6 per cent (excl. fuel), with total retail sales up 6.8 per cent (excl. fuel) while grocery sales grew 7.4 per cent, with Groceries Online up 128 per cent and total digital sales grew by 81 per cent, 44 per cent of total sales.
The retailer now expects after forgoing business rates relief of £410 million, to report underlying profit before tax of at least £330 million in the financial year to March 2021
Simon Roberts, Chief Executive of J Sainsbury plc, said: “As we enter our third phase of tighter restrictions and national lockdowns, my number one priority remains keeping our colleagues and customers safe. The last few months have been really tough for many people and we are all dealing with a lot of change and uncertainty again. Given these challenging circumstances, we really focused on doing the best possible job for our customers this Christmas. I would like to say a huge thank you to every one of my colleagues, including the 68,000 colleagues we have recruited into Sainsbury’s and Argos since March, for the outstanding service you gave our customers.
“We made a strong start to delivering our Food First plan and we are also clear on the opportunities to further improve our offer as we look ahead for 2021. At Christmas we focused on offering our customers great prices, great quality and great service and I feel really proud that Sainsbury’s customer satisfaction scores were the highest ever in the key Christmas week. We have started the new year with a strong value offer, with Price Lock currently on over 2,500 everyday products.
“Many customers had to change their Christmas plans at the last minute and we sold smaller turkeys and more lamb and beef than normal. While people had smaller gatherings, they still treated themselves, with Taste the Difference sales up 11 per cent. Premium champagne sales were up 52 per cent, Taste the Difference party food was popular throughout December and people did more home baking than usual with mincemeat sales up 24 per cent. Customers still wanted New Year’s Eve at home to feel special and we sold a record number of steaks.
“More customers bought their food online than ever before and we delivered 1.1 million orders in the ten days to Christmas, double the number of last year. Argos sales were up over eight per cent with Fast Track home delivery and Click & Collect beating expectations for Black Friday and Christmas.
“We are delighted that our ‘Help Brighten a Million Christmases’ campaign raised £6 million in just two weeks for over 800 local charitable partners as well as Comic Relief and FareShare. We are also creating another £1 million local community fund for all our stores to donate to charities and other good causes in their local area and we are continuing to support the government’s free school meal vouchers scheme.
“We remain focused on delivering the plan we outlined in November and look forward to providing a further update on early progress at our Preliminary Results in April.”
