Asda has announced it will be donating £5 million to its partners FareShare and the Trussell Trust to help the country’s most vulnerable people through COVID-19.
The extensive package of measures will provide over 4 million meals to families in poverty impacted by Coronavirus as well as giving more than 3000 charities the ability to access free food over the next three months as they fight to tackle the impacts of Coronavirus in their communities.
The donation from the supermarket also will help the networks of the two charities as they experience a huge increase in demand over the coming months, as more vulnerable people turn to food banks for help through COVID-19.
Asda is also investing in the logistics and support services that will allow FareShare and the Trussell Trust to support families through the crisis, including funding for telephone, and online and food delivery systems for people unable to afford food, as well as supporting the recruitment of 20,000 volunteers to support food banks.
The funding will also continue the work of the Fight Hunger Create Change partnership between Asda and the two charities by helping tackle the root causes of poverty through supporting 800,000 people over the next year with access to income maximisation services for people at food banks.
CEO, Roger Burnley, comments: “These are the most extraordinary of times and I am keenly aware of our responsibility to help feed the nation – both by keeping our shelves stocked and deliveries moving – but also by providing employment opportunities where we can and supporting our charity partners to help the most vulnerable in our communities. The efforts my colleagues are going to to support our customers every day are fantastic, and we will continue to recognise their efforts wherever we can. I also want to thank our amazing customers who continue to donate to our food bank trollies and who continue to think of others, even in such worrying times.