A lot of business owners and marketers struggle at SEO. It seems so scary and techy from an outside perspective. This is why it’s a really good idea to use an SEO agency to help you optimize your site. Here are 3 reasons that will help you decide if you would like to struggle in the dungeons of search engine rules or have an SEO agency by your side.
Let’s dive in.
1. Agencies have the tech stack and know-how
One of the biggest hurdles for doing SEO work is the knowledge and availability of the various SEO tools that are required to excel and get on the first page of Google. While these tools are numerous you need to know how to use them and which ones to use. They can also get pretty expensive the more sophisticated tools that you use.
SEO agencies have not only the tools but also the knowledge of how to use them. If you work with an SEO agency they will usually start by doing an SEO audit and then go on to use a tool like Ahrefs or Moz to look at your listings. They might also have some more sophisticated tools and processes to get your backlinks.
2. Local SEO and relationship building
Another big advantage of using an SEO agency is that they are masters of local SEO. Let’s say you own a flower shop in Manchester. It would be to your advantage to use an SEO agency in Manchester to do the work. They will be able to connect you with the relevant local online directories and get you published on local blogs and sites.
Relationship building is key in SEO and an expert agency would have already built a ton of relationships that they could leverage for you. This is where SEO borders on PR, the two intertwine in this aspect of search engine optimization.
An SEO agency will help you outline backlink opportunities and acquire new backlinks and reviews of your business. Depending on the industry that your business is in there could be a number of opportunities to get backlinks. Here are some top-level examples of what you could go after:
-Offer a scholarship and get links from .edu and .org pages
-Reach out to bloggers and send them your product for a review
-Start an affiliate program and get other sites to link back to your product or service
3. A/B testing is really powerful
And finally, perhaps the biggest advantage of using an SEO agency is that they know what works. They have experimented with a ton of tactics over the years and have done a ton of A/B testing to know exactly what the winning formula is and what tweaks would help you rank on the first page of Google the fastest.
Another important aspect of their experience is that they have weathered all the recent Google algorithm changes and know the latest trends. With an SEO agency by your side, your site will be protected against any Google penalties and you will be able to continue growing your business.
As you can see, there are a lot of advantages to using an SEO agency. We have only covered 3 of them but these three should serve as a good baseline for your decision-making process. Also, an SEO agency would be eager to give you a rough idea of what they would do for you so don’t be afraid to reach out to one you like and schedule a free consultation.