Wingstop opens today in Manchester Parrs Wood, marking the fourth Manchester site for the brand.
Located in a prime spot at Parrs Wood Entertainment Centre in East Didsbury, Wingstop UK celebrates today’s opening by giving away free chicken wings to the first 100 customers through the door.
The new 3400 sq. ft site will host 70 covers and add 60 jobs to the local area. Diners can look forward to its signature menu of wings, tenders, burgers, and sides—all freshly cooked to order and hand-sauced-and-tossed in a choice of ten distinctive flavours.
Having launched in 2018, Wingstop UK will have 60 sites by the end of this year, with ambitions to reach 200 within the next five years. This month, Wingstop UK earned its spot as one of the top 10 most-loved eating-out brands in the UK, according to Savanta’s 2024 rankings which tracks insights from over 96,000 consumers. It was named 2nd in fast casual dining brands and 7th in the top 10, one of the youngest brands within the top 10 by some margin.
Wingstop UK’s continued popularity is driven by its standout product and unique marketing approach that has garnered a loyal following from a younger demographic. Fans resonate with Wingstop UK’s ties to music, fashion, and sports, which has been created via authentic brand collaborations, partnerships and events.
Chris Sherriff, CEO at Wingstop UK:
“We’re excited to expand our reach across Manchester. The popularity and success of our current locations prove that Mancunians love our wings, so we can’t wait to bring our bold flavours to even more locals. As we continue our rapid UK expansion journey, I want to say thank you to our loyal customers and the hard work of our teams. We are on track to reach 60 sites by the end of this year – there is huge momentum, and we are just getting started.”
