The Bury based sportswear retailer JD Sports warned annual profit would come in at the lower end of its guided range after a tough October of discounting, mild weather and consumer caution.
JD said that volatile trading last month meant underlying sales fell 0.3% in its third quarter to Nov. 2
At one point its shares fell fourteen per cent .However the retailer said that it was positioned well for Christmas.
CEO Regis Schultz explained: ‘After a good start to the period, helped by strong back-to-school sales, we saw increased trading volatility in October, particularly in North America and the UK, reflecting elevated promotional activity and mild weather.’
