Sainsbury’s said it has become the first UK supermarket group to extend a scheme matching the prices of German-owned discounter Aldi on hundreds of products into its convenience stores, upping the competitive ante ahead of the key Christmas trading season.
The supermarket group said that its Aldi Price Match scheme would now be available in over 800 convenience stores in addition to its almost 600 supermarkets
Simon Roberts, Chief Executive at Sainsbury’s, said:
“Since setting out to put food back at the heart of our business four years ago, we’ve invested nearly £1 billion in value. Our Next Level Sainsbury’s strategy is about giving customers more of what they come to Sainsbury’s for – outstanding value, unbeatable quality food and great service.
“In our Sainsbury’s Locals, we’ve worked hard to offer market leading prices on essential items and popular breakfast, lunch and dinner staples. We have also refreshed our Local store layouts and rebalanced space, increasing the number of products in store by 7 per cent and adding more food on the move products – the primary mission of most convenience shoppers. When you’re shopping in Sainsbury’s Locals, you can be sure of excellent value, quality and choice.
“With Christmas just around the corner, we know that every penny counts and we are committed to helping our customers make the most of the festive season.”
