Bolton Museum has announced the commencement of a unique heritage project celebrating the origins of Reebok, the iconic global sportswear brand, right here in Bolton.
In collaboration with Broaden Films, the project involves creating a documentary film that delves into the history of how Joseph William Foster founded his track and field spike shoe business for local running clubs like Bolton United Harriers.
His pioneering work led to the design of racing pumps for the 1924 British Olympic Team, setting the stage for what would become a significant sportswear manufacturer.
The business evolved from a small factory in Bolton into one of the earliest mass producers of running shoes.
The spirit of enterprise continued through Foster’s grandsons, Joe and Jeff, who launched Reebok in the late 1950s.
Just recently, Joe Foster himself revisited Bolton Museum for a day of filming, sharing his insights in a comprehensive interview with Broaden Films.
Also featured was Dave Singleton, who joined Reebok in the early 1980s during the brand’s expansion into the American market, eventually rising to the role of senior vice-president.
The documentary will not only focus on Reebok but will also explore the connections with another local sports shoe company, Norman Walsh Footwear, and their mutual ties with local running clubs like Bolton United Harriers and Horwich RMI Harriers.
The finished film will premiere at a special exhibition at Bolton Museum in July 2025, offering both locals and visitors a unique look into Bolton’s contribution to athletic history.
You can discover more about the project at a drop-in community history event on Tuesday 4 March, 1-3 pm, at Bolton History Centre, Central Library, Le Mans Crescent.
