Total Fitness has announced the opening of its second Women’s Gym, which will open this September in Wilmslow.
Following the successful opening of the first Women’s Gym in Whitefield earlier this year, the mid-market health club was keen to expand its offering for women further, with the purpose-built gym designed specifically to cater to women’s fitness needs.
Total Fitness used extensive research from 3,800 women to support plans for the Women’s Gym by understanding their attitudes to fitness, their current gym or fitness offerings, and what they are looking for to support them.
From this research, Total Fitness has included a full range of cardio and strength equipment, thoughtfully designed workout spaces, a regen area for stretching and recovery, dedicated workout spaces, digital content to support workouts and team members available to support them if they want. Members can choose the workout that they want, with or without mirrors, and the interior design prioritises comfort, natural light, and privacy.
To celebrate the new opening, Total Fitness is offering 50% off for the first 3 months plus no joining fee. Those interested can sign up online here.
Member feedback from the Women’s Gym Whitefield furthered supported how important a stress-free and thoughtful design is for women to feel at ease and confident whilst working out.
This feedback played a part in the design of The Women’s Gym Wilmslow, with the new gym featuring larger changing areas with showers and additional space for group classes, as well as offering members and non-members more ways to join.
Total Fitness is keen to do things differently in an industry that’s used to offering the same, unisex offering. Research has shown that many women avoid gyms due to feelings of intimidation or low confidence.
By providing a dedicated space for women to feel comfortable and supported in their fitness journeys, Total Fitness hopes to address these concerns.
Kerry Curtis, Brand Development Director at Total Fitness, commented: “We’ve seen a growing demand for women-only gyms among our members and are really happy to be expanding our offering to another club.
“This new facility in Wilmslow aims to meet that demand and provide a space where women can feel at ease and empowered to pursue their fitness goals.”
Total Fitness has also enhanced its staff training, so members feel better supported. Now, the fitness teams are better placed to advise and guide women through key life stages including menstrual cycles, pregnancy, menopause, and perimenopause and how they can impact a woman’s fitness and exercise needs. It has also expanded its range of educational content and digital workouts, allowing members to access information and workouts at home or on the move.
Membership to the Women’s Gym in Wilmslow is available through a variety of options, including 12-month memberships, 1-month memberships and pay-as-you-go. Existing Total Fitness Wilmslow members can add access to the Women’s Gym through their app for a monthly fee or pay as they go.
Memberships are limited to protect member experience, and once all memberships have been allocated, those interested will be added to a waiting list.
For more information about the Women’s Gym, visit the Total Fitness website here.
