A ground breaking immersive experience of portrait paintings will make its debut in Salford next year
Frameless Creative partnering with London’s National Portrait Gallery will launch with stories brought to life exploring the lives of people in the collection from the Tudor period right up to the present day and it will be premiered at Media City next May ahead of a National Tour
Rich Storton, general manager at Frameless Creative said: “We are delighted to announce this new long-term partnership with the National Portrait Gallery. We hope that by unleashing the power of digital storytelling we can help the Gallery to bring art to a whole new audience.
“We’re living in a changing world and there is a real need for new experiences that help open up art and culture to new audiences and crucially help ensure that national institutions such as the National Portrait Gallery and their incredible collections continue to be accessible and have cultural significance for the next generation.
“MediaCity is a vibrant cultural hub attracting a hugely diverse audience. This combined with its proximity to major transport links and focus on technology made it an obvious choice for premiering our first experience.”
Rosie Wilson, Director of Programmes, Partnerships and Collections at the National Portrait Gallery said: “The National Portrait Gallery aims to share our unique collection of portraits with as wide an audience as possible and explore the human stories that shape our history and culture.
